Why the American Kestrel?
The idea to name their business “Kestrel Consulting” came to Molly and Rob on a day of public service. Spring of 2023, they were headed to Shaker Village to help pick up branches with volunteers after a windstorm. As they traveled along the road of the Kentucky River Palisades, Robbie’s love for birding—which he shared with his late grandfather—made him keen to identify a Kestrel as they reached a hill crest. Once Rob described the bird and its unique plumage to Molly, they both had a good feeling about moving forward with this image.
The American Kestrel, sometimes called the “sparrow hawk,” is North America’s smallest falcon, yet it is known as a mighty hunter with an innate ability to survive in a diversity of conditions. Energy conserving and agile, the Kestrel typically hunts in wide variety (i.e., large insects, small lizards, mice, etc.) by scanning from wires, poles, and dead trees, but can also hone in on its target from the air. With such a broad skillset and palate, the Kestrel is an incredibly successful species, making it one of the most common falcons in North America.